Key Responsibilities?Develop and implement annual marketing plans focused on increasing brand awareness and achieving student enrolment targets.?Track, measure, analyse, and report on campaign effectiveness using key metrics, e.g., lead generation, conversion rates, website traffic, ROI, enrolment growth.?Conduct market research and competitor analysis to identify opportunities and inform strategy.?Develop and manage organic social media calendars and content strategies.?Plan, execute, and optimise paid advertising campaigns across key digital platforms (WeChat Official Account, Moments, Channels RedNote KOL collaborations).?Manage relationships with key media partners, advertising vendors and KOLs.?Oversee the school website content updates and SEO initiatives.?Support and coordinate offline marketing events and school activities, e.g. Open Days, school fairs, academic showcases, celebrations, performances. ?Manage external vendors, such as agencies, designers, photographers and videographers, to produce compelling content for digital ads, social media, print materials, banners, signage.?Maintain and update campus branding across all physical and digital touchpoints, e.g., signage, presentations, merchandise, digital assets.?Manage the inventory and production of branded merchandise and promotional materials.?Complete other tasks as assigned by the Line Manager.Requirements?Bachelor's degree in English, Design, Marketing, Communications, Business, or a related field.?Minimum 3 years of progressive experience in marketing, with at least 2 years in a managerial role. ?Experience in education, luxury branding, or agency management highly advantageous.?Proven track record in planning, executing, and optimising paid digital campaigns. ?Hands-on experience with WeChat ecosystem (OA, Moments, Channels), RedNote, and other major digital platforms.?Proficiency in basic photography/videography for content creation. ?Familiarity with marketing analytics tools, e.g., Google Analytics, social media management tools, and design software, e.g., Canva, Adobe Suite.?Excellent written and verbal communication skills in both English and Chinese. ?Ability to build and maintain relationships with media, vendors, and KOLs.?Strong organisational skills adept at managing multiple projects in a fast-paced environment.?Collaborative spirit with cross-departmental teams, e.g. Admissions, Academics, Operations.

作為黃浦區(qū)的民辦雙語(yǔ)學(xué)校，上海康德得到了黃浦區(qū)政府的全力支持，在遵循黃浦區(qū)教育局制定的教育方針指導(dǎo)下，立志做好國(guó)際化教育。 上?？档码p語(yǔ)實(shí)驗(yàn)學(xué)校將始終以服務(wù)并促進(jìn)學(xué)生發(fā)展為辦學(xué)之根本，致力于學(xué)術(shù)立校，彰顯雙語(yǔ)教育的文化融通特色，以“和、信、義”主流價(jià)值導(dǎo)向培養(yǎng)學(xué)生核心素養(yǎng)。深耕于教育，立足于本土，著眼于世界，以引領(lǐng)上海乃至中國(guó)國(guó)際化教育為己任，把學(xué)校辦成有包容性文化、專業(yè)化學(xué)術(shù)、能激發(fā)個(gè)人創(chuàng)造力的高品質(zhì)、高水平民辦國(guó)際化學(xué)校。 Shanghai Concord Bilingual School (SCBS) is a bilingual private school in Huangpu District. Shanghai Concord enjoys the full support of the Huangpu District Government and adheres to the educational policies stipulated by the Huangpu District Education Bureau, but within an internationalized context. Shanghai Concord Bilingual School (SCBS) will therefore closely monitor the development of its students, both academically and pastorally, in an environment that seeks to develop the strong moral code based on its core values of “harmony, trust and decency”. Our goal is to become the premier internationalized school in China by developing a school with an inclusive culture, renowned for its student’s academic excellence and individual creativity.