職位描述： 1、負責學校視頻號內(nèi)容策劃及IP運營，包含視頻號定位、主題內(nèi)容規(guī)劃、中后期視頻拍攝剪輯等，保證視頻內(nèi)容高質(zhì)量高時效性的輸出；通過精準的內(nèi)容定位、創(chuàng)新的策劃以及高效的運營手段，提升學校IP的知名度和影響力，實現(xiàn)粉絲量的穩(wěn)步增長。 2、負責學校視頻的創(chuàng)意策劃，腳本撰寫，拍攝及后期相關工作，能自行或指導剪輯人員完成視頻整體設計和剪輯，具備一定的審美水平及專業(yè)能力，全方位把控視頻的主題、色調(diào)、鏡頭銜接、節(jié)奏感、動效包裝、音樂選擇等符合學校品牌形象。 3、深入研究視頻號、小紅書等新媒體平臺，總結視頻號、小紅書等平臺的運營及推廣邏輯；能在產(chǎn)出優(yōu)質(zhì)內(nèi)容的同時，對新媒體運營策略有一定的了解和研究； 4、對官方平臺的視頻內(nèi)容、賬號運營效果負責，定期分析視頻內(nèi)容的反饋數(shù)據(jù)，并進行復盤，根據(jù)反饋數(shù)據(jù)主動優(yōu)化、改進運營策略和內(nèi)容方向，確保視頻內(nèi)容精準呈現(xiàn)校園生活的方方面面，同時符合學校品牌調(diào)性，緊跟實勢。5、視頻代理商的溝通維護，針對學校官方宣傳片、學校管理層宣傳短片等，負責校內(nèi)外相關人員的溝通協(xié)作，保證拍攝內(nèi)容的優(yōu)質(zhì)呈現(xiàn)及按時精準交付。任職資格： 1.全日制本科以上學歷；影視類、廣告類專業(yè)優(yōu)先，有采編制作經(jīng)驗和成功作品者優(yōu)先。2.3年以上新媒體策劃經(jīng)驗，對視頻內(nèi)容策劃、文案撰寫、拍攝構圖、配樂節(jié)奏等方面有較好把握，有成功視頻策劃案例及作品者優(yōu)先，有國際教育行業(yè)從業(yè)經(jīng)驗優(yōu)先；3.熟悉視頻前后期制作流程，熟練使用佳能、索尼系列相機，掌握PR、AE、PPT、finalcut、PS等多種設計軟件，了解3DMAX、maya、C4D等三維軟件的制作原理及流程，有手繪能力者優(yōu)先考慮； 4.能清晰準確把握營銷意圖，深入挖掘內(nèi)容需求，確保營銷重點的精準視頻化傳達；5.具備較好的審美和講故事能力，能獨立完成編導工作及分鏡撰寫、采訪、現(xiàn)場監(jiān)制；6.良好的組織能力、協(xié)調(diào)能力和人際溝通能力，善于學習和積累，邏輯思維清晰；7.積極主動，具有團隊意識及高度的責任心、耐心，能承受團隊工作壓力。

Adcote School Shanghai is the first oversea branch of Adcote School (UK) and officially opened in September 2018.???The school is in Shanghai Songjiang Sheshan National Tourism Zone. It is designed according to the architectural concept of "close to mountains and rivers". The environment is beautiful and presents the characteristics of beautiful British landscape gardens. Our school integrates the advantages of Chinese and Western education. Seeking kindness through virtue, seeking truth through science and seeking beauty through excellence, our school cultivates lifelong learners with the qualities of cultural inheritance, innovation, independence, global competence and leadership, to be pioneers with valor and innovation, to be thinkers with independent personality, and leaders of world trends.???The campus covers a total area of 90000 square meters and has rich educational and teaching facilities such as library, multi-function hall, football field, rock climbing wall, golf platform, gym, innovation laboratory, art personalized learning space, science and innovation center, theater, air film gymnasium, International Conference Center and so on. Diversified teaching space design not only ensures the teaching space of diversified courses in the school, but also fully meets the sports needs of students.